Milano Fashion Week 2018, womenswear: the hot trend to wear to be cool on instagram

milano fashion week 2018 tendenze moda donna instagram look 1

The fashion weeks month is over. The street style looks and the fashion trends from women fall – winter 2018 – 2019 catwalks rebound on instagram from profile to profile gaining visibility. In Milan, fashion shows hit special effects like severed heads and unexpected surprises like cute puppies then they became the object of controversy and social tam tam. While social media go crazy for fashion, seasonal trends remain certain therefore let’s see what to wear to be cooler on instagram

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       Alberta Ferretti                          Fendi                           Laura Biagiotti                  Emporio Armani         Francesca Liberatore

milano fashion week 2018 fashion trends cool on instagram look Gucci Gang


The fashion shows of this Milano womenswear edition fall – winter 2018-2019 ended few days ago leaving a trail of controversy that haven’t interested this field since long time ago. The shows are more and more enterteining and less attention is given to the product because what makes the audience is how items are presented and by whom, in order that each look could be perfect to post on instagram or somewhere else. Socials dictate trends and influence on sales, because what Millennials likes is fashionable, it sells. First to understand were Dolce & Gabbana, who continue to amaze season after season giving moments of pure show with Hollywood celebrities, the most important personalities of the system, princes and princesses, and pop stars from all over the world, consequently the success of the collection it is always insured. Moreover, also Alberta Ferretti and TOD’S now understand the importance of the visibility on social network through the approval of new generation. Infact the first brand showed on the catwalk Kaia Gerber, top model with 3 million followers, daughter of art by the most famous Cindy Crawford while TOD’s accompanied its collection with tender puppies ready to post, perhaps to conquer precisely those who look at the fashion primarily via web. Hence, it is no coincidence that Tommy Hilfiger, who has arrived at his fourth collaboration with the style icon Gigi Hadid, has preferred the Milanese square to New York to present the TommyXGigi spring-summer 2018 capsule collection, infact reflectors and eyes are always focused on the italian capital fashion. Brands challenge each other with special effects, because amazement is more important than dressing, probably. Thus, between severed heads worn as handbags (Gucci) and 50s hostesses by colored skin that refer to the conspiracy theories of Trump’s America with the phenomenon of fake news (Moschino), the dibates about this “desire to overdo in fashion at any cost” inflames (quoted by Armani).

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      Tommy Hilfigher                     Trussardi                           Moschino                               Ujoh                           Simonetta Ravizza

In the chaos of the variety only the must-haves of the season remain certain. The coats are the absolute protagonist of the fashion shows. The proposals are varied and accommodating: from the convex duvet (Monclér, Herno), to the short sheraling rams with an edgy silhouette in the 70s style (Ermanno Scervino, Etro, Simonetta Ravizza, Elisabetta Franchi, Eleventy, Tod’s) and the classy double-breasted coats (Gucci, Gabriele Colangelo, Salvatore Ferragamo, Alberto Zambelli, Albino Teodoro), outwear for 2018-2019 winter takes on bright or pastel tones (Marni, Versace, Mila Shön, Christian Pelizzari, Cristiano Burani) and has vaguely retro micro-fancy patterns (Stella Jean, Au jour le Jour, Gucci). A touch of innovation comes from those who review the classic forms to give life to new styling. Luxury and activewear meet in technical mixes with dazzling allure (Fendi, for example, has collaborated with Fila to give a sporty touch to the historic logo with the inverted “F”, Trussardi), while cropped leather jacket are worn on suits formal or fascescent pencil skirt (Moschino, Alberta Ferretti, Simonetta Ravizza, Miss Sixty) reviewing the traditional way of conceiving the suit. Therefore this second trend conquers with new androgynous metamorphoses (Ujoh, Calcaterra, Trussardi, Piccione.Piccione, Gabriele Colangelo). The long skirt is worn under the men’s jacket, the kimono, or the overcoat (Moschino, Calcaterra, Les Copains, Elisabetta Franchi, Francesca Liberatore). Pinstripe fabrics, preferably masculine, are now associated with the female image, embellished by some quirk like the applications of gems and beads or metallic nuances (Emporio Armani, Dolce & Gabbana, Cristiano Burani), while the emphasized volumes give way to more sober and measured proportions (Giorgio Armani, Dolce & Gabbana). Knitwear will warm our increasingly cold winters with micro motifs or degraded melange. Sweaters have oversized proportion fall down to the thighs like soft clothes (Laura Biagiotti, Alberta Ferretti, Les Copains), if not even suits (Philosophy by Lorenzo Serafini). These sweaters alternate on the catwalk with fluid and versatile micro pulls to wear in the office (Marco De Vincenzo, Arthur Arbesser, Msgm) but also at night with the most chic cocktail or dinner outfits (Max Mara). Denim is back on the front line for next winter. It is cult and timeless and worked as a sartorial fabric. The addition of embroidery and trimmings make denim hyper feminine (Rossella Jardini), the fur inserts make it luxurious (Mua Mua Dolls, Blumarine), instead the lettering prints make it trendy and grunge (Msgm, Tommy Hilfiger). Accessories are eclectic and ethno-chic. They go from high and minimal heels (Gianvito Rossi) to low and artificial flat(Coliac), detailed at least as much as the shoulder clutches that next year will be rigorously mini. The color palette ranges from the brightest to the neutral and sooty colors, but 4 of them dominate over all with versatile elegance: black, beige, pink and red wine.

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     Marco De Vincenzo          Elisabetta Franchi           Ermanno Scervino               Dolce&Gabbana                           Etro

Finally, the fringes are the ornament that can not fail to embellish a look. From those that are bijoux and thin and refer to the glamorous charleston of the ’20s (Versace, Prada, Roberto Cavalli, Erika Cavallini), to those thicker and cowboy style (Missoni, Etro, N.21), fringes are everywhere and enrich the wardrobe of contemporary women, tireless globetrotters with a chic attitude.

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Christian Pellizzari              Dolce&Gabbana                         Versace                             TOD’S                          Au Jour Le Jour

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                   Les Copains                                    Moncler                                             Max Mara                                      Herno


Foto credits:; Dolce&Gabbana facebook